Pangaea
Pangaea is a travel startup to connect adventurers with trusted local guides through audio-based tips and cultural insight. I designed the brand from scratch and built the investor pitch deck; translating a complex product story into a clear visual narrative across data, illustration, and storytelling. The project spanned pitch presentation, brand identity, app design, and campaign concepting.
Deliverables:
App Design, Presentations, Brand Identity
Pangaea
Brand Identity
2024
approach
Narrative Architecture
• Built the brand story from a founder's vision into a cohesive system, starting with positioning and audience research, then extending that narrative into the pitch deck, product design, and campaign concepts.
Visual System
• Developed a custom illustration library, color language, and typographic hierarchy that scales from a 10-slide investor deck to an 8-screen mobile app to a subway billboard.
Designed Data
• Translated revenue projections, survey results, and market sizing into visual narratives designed to persuade in a room, not just look good on a screen.
Product & Brand
• Designed the app experience across onboarding, destination browsing, and audio recording. Iterated through five rounds of user feedback that reshaped both the interface and the product direction.
