HOME2 SUITES
Hilton’s Home2 Suites tasked our team with elevating their new breakfast program through a photoshoot that felt fresh, modern, and share-worthy. The goal was to capture the opposite of a typical hotel breakfast. We reimagined breakfast as a customizable, upbeat moment that embodied the brand’s personality. As art director, I led the creative process from research and concepting to on-set execution, ensuring every shot worked seamlessly across print, digital placements, and social motion.
Deliverables:
25 stills, 5 composites, 4 GIFs, 8 social shorts, 2 posters, 3 print assets
Home 2
Art Direction
2025
approach
Creative Strategy
• Researched food photography trends and pitched three distinct routes designed for both stills and motion, each tailored to how final assets would live across print, digital, and social.
Pre-Production
• Built color stories, casting, props, wardrobe, and set design while storyboarding gifs and stop-motion concepts that added playful variety beyond traditional food photography.
Visual System
• Developed match-cutting techniques and in-progress food shots to reinforce the “build-your-own sandwich” story and ensure flexibility for future campaign layouts.
Collaboration
• Shared lighting, cropping, and styling references with the photographer and production team to align on execution with the creative strategy.
Production Direction
• Directed props, wardrobe, and compositions in real time, ensuring every detail, from plate placement to wardrobe, supported both the brand’s visual narrative and the shoot's direction.
