Pangaea
Travel with Pangaea is a tech travel start-up to connect travelers with locals through 30-second audio stories.
It started with a design concept to connect users across the globe. After multiple rounds of user feedback and research on market demand, a rebrand was necessary and took that on. I worked with the lead developer to ship this app and worked closely with founders on the brand identity and marketing initiatives.
Deliverables
• Art Direction
• Brand Identity & Voice
• Brand Strategy
• UI Design
• UX Research
• Pitch Decks
• Motion Graphics
Design Iterations & Research
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STAGE 1 | Initial design concepts based off of founder sketches. Colors and original name, SmileVibes, given by founder as well.
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STAGE 2 | User research and persona to identify target audience. User flow storyboarding in order to find the specific pain point the app needs to solve. The overall goal is to improve the travel experience for all travelers.
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STAGE 3 | Based off of initial concepts, storyboarding, and initial user feedback the designs were simplified.
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STAGE 4 | After more user feedback, we went back to the drawing board to focus on a different experience and interface with the rebrand Pangaea be .
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STAGE 5 | After the rebrand and a new user experience, this iteration garnered 500 users and a resounding applause on the 3D, fully scalable globe. Ultimately, market research pointed towards audio so we once again pivoted to create a new design and restructure the user flow.
