Hilton Tulum
Hilton's CALA team tapped our team to fill a key content gap for the CALA resorts portfolio to build a content library that could flex across destination storytelling and broader brand initiatives. I supported art direction end-to-end: shortlisting and selecting talent, assisting with location audits and scouting, guiding wardrobe and prop pulls, and shaping a clear narrative + shot plan for the photographer to work off of. I helped keep every scene cohesive and authentic, ensuring we captured versatile coverage that translates cleanly across digital, social, and print.
Deliverables:
25 stills, 1 video (cropped for different placements)
Hilton
Art Direction
2025
approach
Creative Strategy
• Defined a destination + brand content approach to fill the CALA resort gap, pulling moodboards for composition, wardrobe, and props.
Pre-Production
• Shortlisted and selected final talent; guided wardrobe + prop pulls.
• Assisted with location audits and scouting to confirm shot-ready spaces.
Narrative System
• Built the story arc and shot plan to guide the photographer and ensure versatile coverage.
Collaboration
• Aligned with photographer/production on references and execution details.
