Mentavi Health
Mentavi Health is a telehealth platform for mental health assessment and treatment. They came in with a brand kit (logo, colors, type) but no hierarchy, no color pairings, and no system for how brand elements behaved. They needed a point of view on what the brand should feel like in the wild. I led design and art direction across organic social, a website redesign, and paid (social + display), shaping the visual language by stress-testing it across formats and pulling in references from competitors and broader clean-minimalist design.
Deliverables:
Website redesign, organic social system, paid social ads, display ads
T Collective
Digital Design
2026
approach
Audit & Reference
• Mapped the gaps in the existing kit and studied competitors plus adjacent categories for how minimalism scales.
Hierarchy & Color
• Set type hierarchy and color pairing rules from the existing palette.
Brand Elements
• Defined shape, photo, and graphic element styles through experimentation. Clean enough to scale, specific enough to be Mentavi.
Application
• Applied the system to a full site redesign, organic social and paid media.
