NGOA
NGOA is the community arm of Timberwolf Traders, designed to deepen trust through a membership that offers trail tips, safety know‑how, and year‑round encouragement for every kind of adventurer.
My brief: create a sister identity that feels instantly compatible with Timberwolf Traders yet worthy of its own visual presence. One that is inviting, authoritative, and easy for a lean team to run.
Deliverables:
Membership card design, logo system, shared color palette and fonts, stock photography library, brand application guide
Timberwolf Traders
Brand Identity
2024
approach
Brand Bridge
• Identified what Timberwolf Traders color palette, typography, and tone to carry over, while ensuring NGOA is a related brand member.
Symbol & System
• Stylized peaks form the initials N G O A to signal guidance. community, and encourage momentum.
Voice Co-creation
• Like Timberwolf Traders, defined copy pillars with the founders to spark a positive, plain‑spoken, and never fear‑based voice. for their primary communication assets like emails, social captions, and member‑welcome kits.
Template Toolkit
• Built drag‑and‑drop layouts in Figma and Mailchimp so the five‑person team can spin up newsletters, blog graphics, or event flyers without calling design every time.
Guideline Hand‑off
• Delivered a 40‑page PDF + Figma library, then ran a live training so the five‑person team could hit the trail solo. All part of Timberwolf Traders's hand off.
